HOW ONLINE REVIEWS CAN FOSTER A DEEPER CONNECTION BETWEEN BRANDS AND CONSUMERS

Influencers and anything social media are the words du jour in brand building. Brands are clamoring to create branded connections via tactics like Instagrammable moments or encouraging their users to be visible brand ambassadors in an effort to drive awareness. But most social media is ephemeral. Snapping a quick picture creates a momentary spark that...

Adweek.com (Date:12/07/2018 17:50) Read full article >>

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Brands: Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers" Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron
Snapping: Snapping one's fingers is the act of creating a snapping or clicking sound with one's fingers. Primarily this is done by building tension between the thumb and another finger and then moving the other finger forcefully downward so it hits the palm of the same hand at a high speed. Alternatively, o