HOW DATA HAS TRANSFORMED MARKETING FOR SOUTH AUSTRALIA TOURISM COMMISSION

By its very nature, Tourism brands are a funnel to local products and services and aren't often selling products themselves. With consumer journeys becoming easier to track, the role of tourism brands is moving front and centre, instead of being the middle man. For Brent Hill, executive director of marketing, South Australian Tourism Commission, data has helped connect and track the ROI of tourism marketing, while also create new creative opport...

Thedrum.com (Date:07/11/2019 12:02) Read full article >>

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Australia: Australia istrelj, -, -i,[10][11] officially the Commonwealth of Australia,[12] is a country comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands. It is the world's sixth-largest country by total area. Neighbouring countries include Indonesia, Eas
- Australia Wikipedia
People: A people is a plurality of persons considered as a whole, as in an ethnic group or nation. Collectively, for example, Jews are known as "the Jewish people", European Gypsies comprise the bulk of "the Romani people", and Palestinian Arabs are called "the Palestinian people".
Australian: Australians are defined as people native to or resident in Australia.[27][28]
Phone: A telephone, or phone, is a telecommunications device that permits two or more users to conduct a conversation when they are not in the same vicinity of each other to be heard directly. A telephone converts sound, typically and most efficiently the human voice, into electronic signals suitable for t
Adelaide: Adelaide is the capital city of South Australia and the fifth-largest city in Australia. According to the 2011 census, on 9 August 2011 Adelaide had a population of 1.23 million. The demonym "Adelaidean" is used in reference to the city and its residents. Adelaide is north of the Fleurieu Peninsula
Hill: A hill is a landform that extends above the surrounding terrain. Hills often have a distinct summit, although in areas with scarpdip topography a hill may refer to a particular section of flat terrain without a massive summit .
Tourism: Tourism is travel for recreational, leisure, or business purposes. The World Tourism Organization defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes".
Advisor: An advisor is normally a person with more and deeper knowledge in a specific area and usually also includes persons with cross functional and multidisciplinary expertise. An advisor's role is that of a mentor or guide and differs categorically from that of a task specific consultant. An advisor is t
South Australia: Coordinates: 300S 1350E 30S 135E -30 135
South Australian: Coordinates: 300S 1350E 30S 135E -30 135