HOW DATA AND TECHNOLOGY ARE HELPING BRANDS GET CLOSER TO FANS

Brands must provide excellent experiences around sport that truly add to the consumer experience or they'll risk alienating their Audience altogether. This was the view of Arjoon Bose, marketing head at General-mills/' title='General Mills News'>General Mills, who was speaking at The Drum and IBM's The Innovation Game conference last week.  "For us the key thing with sport is what role can we play in consumers' lives to enable a great brand experience that unifies people," said Bose i...

Thedrum.com (Date:12/10/2019 15:44) Read full article >>

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General Mills PhotoGeneral Mills: General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green Giant, Old El
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Liverpool PhotoLiverpool: Liverpool lvrpul is a city and metropolitan borough of Merseyside, England, United Kingdom along the eastern side of the Mersey Estuary. It was founded as a borough in 1207 and was granted city status in 1880. It is the fourth most populous British city and is the largest in Northern England with a
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Game: A game is structured playing, usually undertaken for enjoyment and sometimes used as an educational tool. Games are distinct from work, which is usually carried out for remuneration, and from art, which is more often an expression of aesthetic or ideological elements. However, the distinction is not
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Innovation: Innovation is the application of new solutions that meet new requirements, inarticulate needs, or existing market needs. This is accomplished through more effective products, processes, services, technologies, or ideas that are readily available to markets, governments and society. The term innovati