HOW CHIPOTLE SURVIVED ITS FOOD SAFETY CRISIS

PALM SPRINGS, Calif.--In the early 1990s, Chipotle founder Steve Ells had a dream of owning a high-end restaurant. Until he could gather the funds for such a venture, Ells opened the first location of what would become the fast-casual burrito chain. Instead of moving on from Chipotle, Ells stuck with the menu and expanded the...

Adweek.com (Date:11/19/2019 21:08) Read full article >>

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Steve Ells:
- Steve Ells Wikipedia
Chipotle: A chipotle , or chilpotle, which comes from the Nahuatl word chilpoctli meaning "smoked chili" is a smoke-dried jalapeo. It is a chili used primarily in Mexican and Mexican-inspired cuisines, such as Mexican-American and Tex-Mex.