HOW BRANDS ARE BATTLING KNOCKOFFS ON AMAZON

If you're a skincare brand, you've probably put a lot of thought into how your products smell and feel. So reading reviews on Amazon.com that say one of your creams reminded the consumer of "month-old milk" or that "it literally feels (and smells!) like rubbing your face with ham grease" is bound to be distressing....

Adweek.com (Date:02/10/2020 02:08) Read full article >>

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