HOW ALDI BOOSTED RETAIL TRAFFIC WHILE REDUCING ITS FLYER DROPS

Havas Media Group won the 'Most effective use of Mobile' category at The DADI Awards 2019 with its 'GPS data/customer mapping' campaign for Aldi. Here, the agency reveals the challenges faced and the strategies used to deliver this successful project.   The challenge In Denmark, the distribution of flyers was poised to be taken over by one single company, creating a monopolistic situation that would inevitably translate itself into a steep p...

Thedrum.com (Date:12/17/2019 16:36) Read full article >>

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Denmark:
- Denmark Wikipedia
Awards: An award is something given to a person or a group of people to recognize their excellence in a certain field a certificate of excellence. Awards are often signified by trophies, titles, certificates, commemorative plaques, medals, badges, pins, or ribbons. An award may carry a monetary prize given
Aldi: Aldi Einkauf GmbH Compagnie, oHG, doing business as Aldi , is a global discount supermarket chain based in Germany.