HERE'S HOW MALE (AND WHITE) VC FIRMS ARE

Venture capitalists (VCs) are a key part of the technology ecosystem. They're the ones with the money that helps a small company to grow into a larger one. This is why it's such a massive problem that the industry is so overwhelmingly male and white. When this demographic makeup exists, you generally get individuals at VC firms investing in companies that cater towards white males. Marketing towards this demographic isn't a bad thing in itself, i...

TheNextWeb.com (Date:01/25/2019 16:47) Read full article >>

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Marketing: Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is a critical business function for attracting customers.