HAVAS HELIA CEO ON AGENCY MERGERS: PROTECTING 'CUSTOMER ENGAGEMENT' AS A SPECIALISM HAS NEVER BEEN MORE CRUCIAL

And so the new decade begins as the last one ended – with another of the industry's most iconic Customer engagement brands on the scrapheap. Last week, Lida joined the likes of OgilvyOne, Wunderman, Kitcatt Nohr and Partners Andrew Aldridge as the latest casualty of 'integration' driven not by strategic nous, but commercial necessity. The move to merge a best-in-class customer engagement agency with an underperforming creative agency has becom...

Thedrum.com (Date:01/24/2020 14:26) Read full article >>

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