GROUPM TO REMOVE APAC STRUCTURE FOR MERGED MAXUS/MEC AGENCY 'NEWCO'

GroupM will remove the APAC management structures for its new  'NewCo' agency in a bid to improve efficiencies across the business. 'NewCo', the media content and technology agency which will be formed by the merger of MEC and Maxus, will dissolve the roles of MEC regional chief executive Peter Vogel and Maxus APAC chief executive Ajit Varghese, when it officially launches in January 2018. 'NewCo' country heads from key markets, including Aust...

Thedrum.com (Date:08/14/2017 08:01) Read full article >>

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