GLOBAL AD MARKET AS ANNUAL GROWTH SLIPS TO 4.8%

The international advertising market is expected to witness a deceleration in advertising growth to 4.8% from 5.7% recorded in 2018 before slipping bACk further to 3.9% by 2020. GroupM has followed up its UK forecast issued last week with a broader brush look at the key trends subduing advertising spend. Chief among these are the implications of new barriers to global trade and macro-economic uncertainty in many major economies with China showin...

Thedrum.com (Date:12/10/2019 10:30) Read full article >>

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