GET BRAVER WITH A NEWLY-LAUNCHED TOOL FROM MEDIA BOUNTY

Social media agency Media Bounty has launched a tool that helps Brands stay meaningful to their customers and stand out from the crowd.  The tool uses social listening platform Pulsar, which collects Insights and tracks real time conversations, as well as mapping it against six indicators of Bravery - Disruption, Insight, Brand Impact, Social Impact, Consumer Impact and Media. The result benchmarks the brand against its competitors as well as i...

Thedrum.com (Date:11/12/2019 15:05) Read full article >>

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Social: The term social refers to a characteristic of living organisms as applied to populations of humans and other animals. It always refers to the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of w
Brand: Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers" Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron
Marketing: Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is a critical business function for attracting customers.
Consumer: A consumer is a person or group of people, such as a household, who are the final users of products or services.
Society: A society, or a human society, is a group of people involved with each other through persistent relations, or a large social grouping sharing the same geographical or social territory, subject to the same political authority and dominant cultural expectations. Human societies are characterized by pa
Farm PhotoFarm: A farm is an area of land, or, for aquaculture, lake, river or sea, including various structures, devoted primarily to the practice of producing and managing food , fibres and, increasingly, fuel. It is the basic production facility in food production. Farms may be owned and operated by a single ind
Insight: Insight is the understanding of a specific cause and effect in a specific context. The term insight can have several related meanings:
Disruption: Disruption is an event which causes an "unplanned, negative deviation from the expected delivery ... according to the organizations objectives". The objectives of information security include avoidance of disruption in this context.
Bravery: Courage is the ability and willingness to confront fear, pain, danger, uncertainty, or intimidation. Physical courage is courage in the face of physical pain, hardship, death, or threat of death, while moral courage is the ability to act rightly in the face of popular opposition, shame, scandal, or
Greenpeace: Greenpeace is a non-governmentalenvironmental organization with offices in over forty countries and with an international coordinating body in Amsterdam, the Netherlands. Greenpeace states its goal is to "ensure the ability of the Earth to nurture life in all its diversity" and focuses its campaigni