FOX WILL TEST NEW KINDS OF COMMERCIAL BREAKS IN SUNDAY LINEUP

When it comes to commercial breaks, Fox wants to test going extra long or super short. The 21st Century Fox-owned broadcast network said it will test new advertising formats during three fall Sundays, with Hulu and Verizon serving as sponsors of some of the new commercial ideas. Fox will run five-and-a-half-minute long “Fox Blocks” as […]

Variety.com (Date:10/12/2018 18:51) Read full article >>

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