FOX TAKES ITS MARKETING CAMPAIGN FOR NEW DRAMA THE PASSAGE TO AN UNLIKELY SOURCE: AMAZON

When networks are marketing their new shows, they put a sneak peek of all or part of the first episode on YouTube and their own platforms. But as Fox debuts its new drama The Passage tonight, it chose an unusual location to feature its early look at series footage: Amazon. A widespread marketing campaign teases...

Adweek.com (Date:01/14/2019 13:15) Read full article >>

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