FOR EA, IN-HOUSING WAS A 'FLUID, CYCLICAL JOURNEY' DRIVEN BY DATA SECURITY

"In-housing" has become a regular buzzword in the ad-tech industry recently. But as Belinda Smith, head of global marketing intelligence at EA, told ad-tech reporter Ronan Shields at Adweek's NexTech Conference, the term "marketing transformation" is a better fit. It also rolls off the tongue a lot better. Bringing media buying efforts in-house isn't a...

Adweek.com (Date:08/01/2019 15:29) Read full article >>

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Adweek: Adweek is a weekly American advertising trade publication that was first published in 1978.Adweek covers creativity, clientagency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered several notable shifts, including cable television, the shift
Belinda: Belinda is a feminine given name of unknown origin, apparently coined from Italian bella, meaning "beautiful". Alternatively it may be derived from the Old High German name Betlinde, which possibly meant "bright serpent" or "bright linden tree".
Ronan: Rnn is an Irish language male given name meaning "little seal" . It may refer to: