FACEBOOK INTRODUCES NEW BRAND SAFETY CERTIFICATION FOR THIRD PARTIES

Facebook has unveiled a brand safety certification for third-party Marketing partners. Marketing measurement company DoubleVerify (DV) and digital video analytics company OpenSlate are the first two members of the Facebook Marketing Partners (FPM) program to receive the certification. To be certified in the brand safety capability, according to a Facebook spokesperson, the social media site evaluates a third-party's proprietary solutions that c...

Thedrum.com (Date:01/24/2019 16:19) Read full article >>

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