ENHANCING THE SHOPPER EXPERIENCE: ESTéE LAUDER'S PROGRAMMATIC AD CAMPAIGN

This Case Study between Estée Lauder and iClick Interactive showcases the possibilities of raising brand awareness and interest more effectively through a multi-dimensional campaign.

marketing-interactive.com (Date:10/24/2017 09:37) Read full article >>

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Interactive: Across the many fields concerned with interactivity, including information science, computer science, human-computer interaction, communication, and industrial design, there is little agreement over the meaning of the term interactivity.