EDITOR'S LETTER: THE SLOW, STEADY EVOLUTION OF CONSUMER EXPERIENCE MARKETING

We've all seen it, the good, the bad and the ugly of consumer experience marketing. The good is a seamless interaction with a brand that approaches shopping with a trusted friend and creates a sense of fulfillment. The bad is getting parked in a digital cul-de-sac by a brand's nascent and fumbling direct-to-consumer play. And...

Adweek.com (Date:07/23/2018 00:09) Read full article >>

Related News about "Editor's Letter: The Slow, Steady Evolution of Consumer Experience Marketing" news from other sites: (news similarity rate is shown on left.)

25%
Pak Ou Caves: A surreal experience for the curious traveller The caves in Luang Prabang, Laos are filled with thousands of Buddhist statues created by artisans commissioned by the royal family in the 16th Century... freemalaysiatoday.com >>
29%
Do your part to monitor SST, consumer groups tell public Consumer activist advises the people to start saving receipts so that they can compare prices once the SST is implemented... freemalaysiatoday.com >>
30%
What are brands actually getting out of these 'experience' stores? The goal is to reap intangible benefits like increasing brand awareness among the golden goose target, millennials... freemalaysiatoday.com >>
19%
China's outbound investment sees steady growth in Jan.-July period China's non-financial outbound direct investment (ODI) continued steady growth in the first seven months of the year, according to official data... Ecns.cn >>
25%
Unopened letter mailed to Anne Frank's home to be auctioned Auction house describes letter, which arrived after family was already hiding elsewhere from the Nazis, as of 'paramount importance'.. timesofisrael.com >>