We've all seen it, the good, the bad and the ugly of consumer experience marketing. The good is a seamless interaction with a brand that approaches shopping with a trusted friend and creates a sense of fulfillment. The bad is getting parked in a digital cul-de-sac by a brand's nascent and fumbling direct-to-consumer play. And...

Adweek.com (Date:07/23/2018 00:09) Read full article >>

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