Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. As the World Prepares for a Very Different Easter, Brands...

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Easter: Celebration of the resurrection of Jesus in most Western Christian churches. A minority of Protestant churches do not observe Easter. Eastern Orthodox , Oriental Orthodox and some Neo-Celtic churches observe Easter according to a different calendar, usually on a later Sunday .
- Easter Wikipedia
World: World is a common name for the whole of human civilization, specifically human experience, history, or the human condition in general, worldwide, i.e. anywhere on Earth.
Brands: Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers" Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron
Adweek: Adweek is a weekly American advertising trade publication that was first published in 1978.Adweek covers creativity, clientagency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered several notable shifts, including cable television, the shift