DIAGEO'S HEAD OF CULTURE DEPARTS TO LINK BRANDS TO CULTURAL INFLUENCE – BUT NOT INFLUENCERS

Leila Fataar, Diageo's first – and now former – head of culture and entertainment for Europe, has a lot to say about the state of the modern marketing strategy. Content, she believes, is at "saturation point", influencer marketing is totally "misunderstood" as a term and marketers and consumers alike have reached a point of "social media fatigue'. Rather than bitching about this on panels and penning numerous opinion pieces on the matter,...

Thedrum.com (Date:08/14/2017 08:10) Read full article >>

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