DESPITE THE LAST-MINUTE LOSS OF ROSEANNE AD REVENUE, ABC SEES UPFRONT INCREASES

What do you do if you're a TV ad sales chief and you lose your biggest upfront bargaining chip just as negotiations begin? If you're Disney-ABC's Rita Ferro, who had expected to go into upfront talks with TV's No. 1 comedy in the 18-49 demo, Roseanne, only to see ABC cancel the show in May...

Adweek.com (Date:07/19/2018 17:29) Read full article >>

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Disney: The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media corporation headquartered in Walt Disney Studios, Burbank, California. It is the largest media conglomerate in the world in terms of revenue. Disney was founded on October 16, 1923, by Walt and Roy
Roseanne: Roseanne is an American sitcom that was broadcast on ABC from October 18, 1988, to May 20, 1997. Starring Roseanne Barr, the show revolved around the Conners, an Illinois working-class family. The series reached 1 in the Nielsen ratings becoming the most watched television show in the United States