CREATIVE WORKS OF THE WEEK: PELé FOR PUMA AND USPS FOR HOLIDAY UNBOXING REWIND

The Drum continues to bundle up top works of the week from our Creative Works and Christmas roundups. On the regular creative front, Brazilian soccer legend Pelé again proved he is king of the sport, but this time in a digital sphere. Technology is giving new generations the chance to see the King of Soccer score another goal, even if virtually. On the day the former star celebrated 50 years since his 1,000th goal a campaign helped him achieve...

Thedrum.com (Date:12/04/2019 14:57) Read full article >>

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