COTY'S DIGITAL TRANSFORMATION EVP CHRIS CHEESBRO ON DTC RELATIONSHIPS, DIGITAL MEDIA AND AMAZON

As with many sectors, Beauty is in flux. Brands are exploring new ways to promote their products and engage directly with consumers (DTC), while being under scrutiny to be more environmentally conscious as they focus on community engagement to grow their consumer bases. Beauty has and always will be big business, and for Coty that is most recently reflected by the acquisition of shares in Kylie Jenner's cosmetics brand for $600m to the company i...

Thedrum.com (Date:12/10/2019 09:31) Read full article >>

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Kylie Jenner PhotoKylie Jenner: Kylie Kristen Jenner is an American reality television star, model, and brand ambassador for Seventeen Magazine. She is best known for appearing in Keeping Up with the Kardashians, the reality series that she shares with her family.
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London: London ilndn is the capital city of England and the United Kingdom. With an estimated 8,308,369residents in 2012, London is the most populous region, urban zone and metropolitan area in the United Kingdom.[note 1] Standing on the River Thames, London has been a major settlement for two millennia, it
Speaking: Speech is the vocalized form of human communication. It is based upon the syntactic combination of lexicals and names that are drawn from very large vocabularies. Each spoken word is created out of the phonetic combination of a limited set of vowel and consonant speech sound units. These vocabulari
Brands: Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers" Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron
October: October is the tenth month of the year in the Julian and Gregorian Calendars and one of seven months with a length of 31 days. The eighth month in the old Roman calendar, October retained its name after January and February were inserted into the calendar that had originally been created by the Ro
November: November is the eleventh month of the year in the Julian and Gregorian Calendars and one of four months with the length of 30 days. November was the ninth month of the ancient Roman calendar. November retained its name when January and February were added to the Roman calendar.
Beauty: Beauty is a characteristic of a person, animal, place, object, or idea that provides a perceptual experience of pleasure or satisfaction. Beauty is studied as part of aesthetics, sociology, social psychology, and culture. An "ideal beauty" is an entity which is admired, or possesses features widely
Professionals: A professional is someone who has completed formal education and training in one or more profession. The term also describes the standards of education and training that prepare members of the profession with the particular knowledge and skills necessary to perform the role of that profession. In ad