CONTENT STRATEGY: SADDLING SHOOTING STARS AND AVOIDING BLACK HOLES

Look up at the sky on a clear night and it looks like chaos. Beautiful chaos. But let your eyes adjust and you'll see law and order up there. We're not arguing there's purpose in the layout of the sky, but there is sequence and evolution. You'll see the brightest stars that guide your eye, the clusters of stars that build the background picture, and maybe even a shooting star burning across the sky. This is rather similar to how a content strate...

Thedrum.com (Date:01/14/2019 12:19) Read full article >>

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Alice:
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North Star:
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