COCA-COLA'S SADAF ZARRAR ON 'KEEPING IT REAL' BY HAVING A SIDE HUSTLE

Keeping up with what makes consumers tick is a full-time job, but it is also a side hustle for Coca-Cola's director of integrated content and creative excellence for the Association of Southeast Asian Nations (ASEAN), Sadaf Zarrar. Zarrar is the lead on Coca-Cola's content strategy in ASEAN but in her spare time, she runs SiddySays, a fashion and Lifestyle blog in Pakistan. The SiddySays Instagram account has almost 200,000 followers, making it ...

Thedrum.com (Date:12/12/2019 01:50) Read full article >>

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Pakistan: Pakistan ), officially the Islamic Republic of Pakistan , is a sovereign country in South Asia. With a population exceeding 180 million people, it is the sixth most populous country and with an area covering 796,095 km2 , it is the 36th largest country in the world in terms of area. Located at the c
- Pakistan Wikipedia
Life:
Nations: Nation may refer to a community of people who share a common language, culture, ethnicity, descent, or history. However, it can also refer to people who share a common territory and government irrespective of their ethnic make-up that is, a nation state. The word nation can more specifically refer
Speaking: Speech is the vocalized form of human communication. It is based upon the syntactic combination of lexicals and names that are drawn from very large vocabularies. Each spoken word is created out of the phonetic combination of a limited set of vowel and consonant speech sound units. These vocabulari
Southeast: Boxing the compass is the action of naming all thirty-two clockwise points of the compass in order. Such names are formed by the initials of the cardinal directions and their intermediate ordinal directions, and are very handy to refer to a heading in a general or colloquial fashion, without having
Drum: The drum is a member of the percussion group of musical instruments. In the Hornbostel-Sachs classification system, it is a membranophone. Drums consist of at least one membrane, called a drumhead or drum skin, that is stretched over a shell and struck, either directly with the player's hands, or wi
Happiness: Happiness is a mental or emotional state of well-being characterized by positive or pleasant emotions ranging from contentment to intense joy. A variety of biological, psychological, religious, and philosophical approaches have striven to define happiness and identify its sources. Various research g
Coca Cola: Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in every country except Cuba and North Korea. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in
Southeast Asian: Southeast Asia or Southeastern Asia is a subregion of Asia, consisting of the countries that are geographically south of China, east of India, west of New Guinea and north of Australia.[citation needed] The region lies on the intersection of geological plates, with heavy seismic and volcanic activit
Asia: