CHRISTMAS AD TRACKER: THE UNDERDOG CAPTURES HEARTS IN A SURPRISE WIN

It's that time of year again, when our TV screens become awash with all things festive… way before our calendars even flip to December. With Christmas coming earlier and earlier every year, Opinium's brand and comms team are on the case: after 6,000 interviews with shoppers using key metrics from our new advertising optimisation tool - AdVantage - it's time to reveal the advert that performed the best.   Loading... ...

Thedrum.com (Date:12/03/2019 16:22) Read full article >>

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