CENTER PARKS RUNS REACTIVE PRINT BILLBOARDS THAT ENTICE HOLIDAYS ONLY WHEN IT RAINS

Center Parks Amsterdam has wrapped up the execution of an innovative, reactive out of home buy that reminds the public of sunnier climes only when it Rains.  Instead of leaning on data and digital out of home tech, the brand and agency Ogilvy Amsterdam delivered a reactive ad using a special chemical sheet that reveals that creative only when it is raining.  The ad ran in Rotterdam's Alexandrium square throughout October with the intent of ...

Thedrum.com (Date:11/13/2018 14:13) Read full article >>

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Netherlands:
People: A people is a plurality of persons considered as a whole, as in an ethnic group or nation. Collectively, for example, Jews are known as "the Jewish people", European Gypsies comprise the bulk of "the Romani people", and Palestinian Arabs are called "the Palestinian people".
Book: A book is a set of written, printed, illustrated, or blank sheets, made of ink, paper, parchment, or other materials, usually fastened together to hinge at one side. A single sheet within a book is called a leaf, and each side of a leaf is called a page. A set of text-filled or illustrated pages pro
October: October is the tenth month of the year in the Julian and Gregorian Calendars and one of seven months with a length of 31 days. The eighth month in the old Roman calendar, October retained its name after January and February were inserted into the calendar that had originally been created by the Ro
Rain: Rain is liquid water in the form of droplets that have condensed from atmospheric water vapor and then precipitatedthat is, become heavy enough to fall under gravity. Rain is a major component of the water cycle and is responsible for depositing most of the fresh water on the Earth. It provides suit
Parks: A park is an area of open space provided for recreational use. It can be in its natural or semi-natural state, or planted, and is set aside for human enjoyment or for the protection of wildlife or natural habitats. It may consist of rocks, soil, water, flora and fauna and grass areas, but may also c
Amsterdam: Amsterdam ) is the capital and most populous city of the Netherlands. Its status as the Dutch capital is mandated by the Constitution of the Netherlands, although Amsterdam is not the seat of the Dutch government which is The Hague. Amsterdam has a population of 802,938 within city limits, 1,560,414
Ogilvy: Ogilvy is a name of people and fictional characters, as well as a Scottish clan . It may also refer to:
Rotterdam: Rotterdam ) is the second-largest city in the Netherlands and one of the largest ports in the world. Starting as a dam constructed in 1270 on the Rotte River, Rotterdam has grown into a major international commercial centre. Its strategic location at the Rhine-Meuse-Scheldt delta on the North Sea an