CAMELOT IN TROUBLE FOR TARGETING CHILDREN WITH SCRATCH CARD AD

The Advertising Standards Authority (ASA) has banned a National Lottery scratchcard ad for inappropriately targeting children.  The poster ad was placed directly outside the entrance of a school, and featured an image of a rainbow scratch card with the text 'Scratch and see... top prize £50,000 Lucky Fortune... 7 chances to win! £2'. The CAP Code states that marketing communications for Lotteries should not be directed at those aged 16 year...

Thedrum.com (Date:11/20/2018 22:27) Read full article >>

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Authority: The word authority is derived from the Latin word auctoritas, meaning invention, advice, opinion, influence, or command. In English, the word authority can be used to mean power given by the state or by academic knowledge of an area . The word Authority with capital A refers to the governing body u
Advertising: Advertising or advertizing is a form of communication for marketing and used to encourage, persuade, or manipulate an audience to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideologic
Code: A code is a rule for converting a piece of information into another - usually shortened or covert - form or representation , not necessarily of the same type.
Lottery: A lottery is a form of gambling which involves the drawing of lots for a prize which may be a certain amount of money and is taxable if over a certain amount depending on the country and or state the lottery was drawn. Most lottery expenditures go to various institutions, primarily public school sys
Camelot: Camelot is a castle and court associated with the legendary King Arthur. Absent in the early Arthurian material, Camelot first appeared in 12th-century French romances and eventually came to be described as the fantastic capital of Arthur's realm and a symbol of the Arthurian world. The stories loca
Lotteries: A lottery is a form of gambling which involves the drawing of lots for a prize which may be a certain amount of money and is taxable if over a certain amount depending on the country and or state the lottery was drawn. Most lottery expenditures go to various institutions, primarily public school sys