BUZZFEED CMO EXITS ROLE TO FOCUS ON PUBLISHER'S TOY STORE BUSINESS

BuzzFeed's chief marketing officer, Ben Kaufman, is leaving the role in January 2020 to focus on growing the experiential family retail store Camp, which is partly owned by the publisher. Kaufman is also the chief executive officer and co-founder of Camp, a 10,000-square-foot toy store that opened in New York's Manhattan in December 2018. BuzzFeed owns a minority stake in Camp, and runs media and activation sales for the store, according to Dig...

Thedrum.com (Date:08/16/2019 09:31) Read full article >>

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