BRANDS SHOULD ACT NOW TO GET AHEAD WITH VOICE SEARCH

Voice Search is still in its infancy with most interactions happening in the home via a home voice app like Alexa, Google Assistant, and to a lesser extent, the Apple Homepod. But consumers are using voice search. In fact, 58.6% of US consumers are using voice search (Comscore 2019). Yet only 11.5% of Brands have an Alexa app, and only 6.5% of brands have a Google Assistant app - which is pretty low adoption for what is a fun bit of technology. S...

Thedrum.com (Date:02/13/2020 13:49) Read full article >>

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Apple PhotoApple:
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Google PhotoGoogle: Google Inc. is an American multinational corporation specializing in Internet-related services and products. These include search, cloud computing, software and online advertising technologies. Most of its profits are derived from AdWords.
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Android PhotoAndroid: Android is an operating system based on the Linux kernel,[12] and designed primarily for touchscreen mobile devices such as smartphones and tablet computers. Initially developed by Android, Inc., which Google backed financially and later bought in 2005,[13] Android was unveiled in 2007 along with th
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Research: "Research and experimental development comprise creative work undertaken on a systematic basis in order to increase the stock of knowledge, including knowledge of man, culture and society, and the use of this stock of knowledge to devise new applications." Frascati Manual: proposed standard practi
Awards: An award is something given to a person or a group of people to recognize their excellence in a certain field a certificate of excellence. Awards are often signified by trophies, titles, certificates, commemorative plaques, medals, badges, pins, or ribbons. An award may carry a monetary prize given
Brands: Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers" Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron
Hall: In architecture, a hall is fundamentally a relatively large space enclosed by a roof and walls. In the Iron Age, a mead hall was such a simple building and was the residence of a lord and his retainers. Later, rooms were partitioned from it, so that today the hall of a house is the space inside the
Bluetooth: Bluetooth is a wireless technology standard for exchanging data over short distances from fixed and mobile devices, creating personal area networks with high levels of security. Created by telecom vendor Ericsson in 1994, it was originally conceived as a wireless alternative to RS-232 data cables.