BRANDS—EVEN THOSE IN 'BORING'—INDUSTRIES CAN USE HUMOR IN THEIR MARKETING

Most people would probably describe me as a fairly serious person. In fact, the night I met my future wife, an ex-girlfriend cautioned her, claiming I "wasn't any fun." Seriously. That happened. I only provide that tidbit as fair warning that if you keep going, you're about to read about humor from a guy who's...

Adweek.com (Date:10/18/2018 13:09) Read full article >>

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