ARE WE SEEING THE DEATH OF BRAND LOYALTY?

Back in the 1990s, it seemed that Brands, especially superMarkets, wanted so much more from their customers than simply the money in their pockets. Brands wanted a relationship with their customers – connections, understanding, and a way to get to know them better. They wanted to know who we were as Consumers, what we bought, and why we bought it. They also wanted to make sure we were committed to that brand. More than just committed but faith...

Thedrum.com (Date:11/09/2018 17:34) Read full article >>

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Tesco PhotoTesco: Tesco PLC is a British multinational grocery and general merchandise retailer headquartered in Cheshunt, Hertfordshire, England, United Kingdom. It is the second-largest retailer in the world measured by profits . and third-largest retailer in the world measured by revenues . It has stores in 14 co
Woolworths:
Today: Today may refer to:....
Market: A market is one of the many varieties of systems, institutions, procedures, social relations and infrastructures whereby parties engage in exchange. While parties may exchange goods and services by barter, most markets rely on sellers offering their goods or services in exchange for money from buye
Companies: A company is an association or collection of individuals, people or "warm-bodies" or else contrived "legal persons" . Company members share a common purpose and unite in order to focus their various talents and organize their collectively available skills or resources to achieve specific, declared g
Offer: In business, an offer is a proposal to sell or buy a specific product or service under specific conditions:
Consumer: A consumer is a person or group of people, such as a household, who are the final users of products or services.
Brands: Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers" Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron
Shopping: A retailer or shop is a business that presents a selection of goods or services and offers to sell them to customers for money or other goods. Shopping is an activity in which a customer browses the available goods or services presented by one or more retailers with the intent to purchase a suitable
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