ARE BRANDS DISILLUSIONED ABOUT THEIR PERFORMANCE ON SOCIAL?

Now more than ever, it's important for brands to create genuine relationships with customers. We, as consumers, want to know that businesses have our best interests at heart, with Social media set to be a vital line of communication in the coming weeks and months. Despite this however, research shows that while 80% of companies say that they deliver great social service, only 8% of customers agree with this. It's a huge disconnect – and it exi...

Thedrum.com (Date:03/31/2020 13:21) Read full article >>

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