APPLEBEE'S BLAMES FAILED MILLENNIAL CAMPAIGN FOR RESTAURANT CLOSINGS, LOSING 'TRADITIONALIST' CUSTOMERS

DineEquity (NYSE:DIN), the parent company of Applebee's and IHOP announced it would be closing up to 160 restaurants Thursday in a bid to shore up profits. It will also bring in a new chief. One of the reasons the company feels that its profits are down was a failed attempt to win over millennial diners.

ibtimes.com (Date:08/13/2017 20:23) Read full article >>

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