The Association of National Advertisers released a white paper dealing with the potential legal actions media agencies may face for nontransparent practices as part of a "long-term, industrywide investigation" by the FBI. The group's "Transparency at a Crossroads" report follows a letter to members last month suggesting they cooperate with FBI investigations into nontransparent practices... (Date:11/09/2018 22:22) Read full article >>

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Advertisers: Advertising or advertizing is a form of communication for marketing and used to encourage, persuade, or manipulate an audience to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideologic