ADVERTISERS WILL SPEND A LOT MORE ON AMAZON IN 2020, FORRESTER PREDICTS

Ever since a 2016 survey from research firm Advertiser Perceptions put Amazon on the Advertising map, the industry has seen Amazon Advertising grow from a plucky upstart to maturing threat to Google and Facebook. Despite 117% growth in Amazon ad revenue from $4.6 billion in 2017 to $10.1 billion in 2018, Forrester analyst Collin Colburn...

Adweek.com (Date:09/12/2019 20:06) Read full article >>

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Google PhotoGoogle: Google Inc. is an American multinational corporation specializing in Internet-related services and products. These include search, cloud computing, software and online advertising technologies. Most of its profits are derived from AdWords.
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Advertising: Advertising or advertizing is a form of communication for marketing and used to encourage, persuade, or manipulate an audience to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideologic
Perceptions: Perception is the organization, identification, and interpretation of sensory information in order to represent and understand the environment. All perception involves signals in the nervous system, which in turn result from physical stimulation of the sense organs. For example, vision involves lig
Advertiser: Advertising or advertizing is a form of communication for marketing and used to encourage, persuade, or manipulate an audience to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideologic