Mini USA is using creative tools of the past to highlight the story behind its Brand. 'The Inner Drive' tells the story of how the first Mini was introduced to the world in a new interactive way.  More than 60 years ago, Englishman Alec Issigonis presented a new idea to the world – a small, space-efficient, fuel-efficient car that sparked a revolution in automotive. What started as an innovative idea on paper ultimately made the world ret... (Date:02/13/2020 00:06) Read full article >>

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