AD LAND BRACES FOR 6.1% INFLATION IN MEDIA PRICES

There will be an average 6.1% increase in media prices in 2020, as the commercial audiences supplied by media owners shrinks by approximately 1.6%. The Global Advertising Expenditure report from Zenith paints a bleak picture for advertisers for the year ahead, saying after the sustained decline in commercial print audiences, the industry is now seeing the same with TV amid the rise of ad-free streaming services like Netflix, Amazon Prime Video, ...

Thedrum.com (Date:12/09/2019 11:01) Read full article >>

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