AA APPOINTS GOODSTUFF TO HANDLE MEDIA, ENDING 2-YEAR RELATIONSHIP WITH CARAT

Goodstuff Communications has been named the Automobile Association's (AA) media agency of record, closing its second media review in as many years. The appointment ends the AA's relationship with Dentsu-owned Carat, which has been working with the brand for two years since picking up the account from Starcom in 2016.  Carat is not believed to have repitched for the business.  This change comes at a time where the AA (which is thought to sp...

Thedrum.com (Date:12/08/2018 03:25) Read full article >>

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Dentsu:
Communications: Communication is the activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behavior. It is the meaningful exchange of information between two or a group of living creatures. Pragmatics defines communication as any s
Andrew: Andrew is the English form of a given name and surname common in many countries. Andrew is a common name in English-speaking countries. In the 1990s it was among the top ten most popular names for boys in those countries. In Italian, the equivalent to "Andrew" is "Andrea", though "Andrea" is feminin
Frost: Frost is the solid deposition of water vapor from humid air. It is formed when the temperature of a solid surface is below the freezing point of water and also below the frost point. The size of frost crystals varies depending on the time they have been building up and the amount of water vapour ava
Automobile: An automobile, autocar, motor car or car is a wheeled motor vehicle used for transporting passengers, which also carries its own engine or motor. Most definitions of the term specify that automobiles are designed to run primarily on roads, to have seating for one to eight people, to typically have f