Goodstuff Communications has been named the Automobile Association's (AA) media agency of record, closing its second media review in as many years. The appointment ends the AA's relationship with Dentsu-owned Carat, which has been working with the brand for two years since picking up the account from Starcom in 2016.  Carat is not believed to have repitched for the business.  This change comes at a time where the AA (which is thought to sp...

Thedrum.com (Date:12/08/2018 03:25) Read full article >>

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