In a fragmented media landscape and with more creative produced in market every day, differentiation has become even more critical to brand marketers.  Whether it be music, celebrity, or movie clip, entertainment content remains a vital ingredient to augment creative and capture consumer attention. The upside to tapping into the vein of pop-culture is immense, yet inserting entertainment into a brand's messaging comes with risks, both Legal and ...

Thedrum.com (Date:06/27/2019 21:34) Read full article >>

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David Beckham PhotoDavid Beckham: David Robert Joseph Beckham is an English former footballer. He has played for Manchester United, Preston North End, Real Madrid, Milan, Los Angeles Galaxy, Paris Saint-Germain, and the England national team for which he holds the appearance record for an outfield player.
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Tesco PhotoTesco: Tesco PLC is a British multinational grocery and general merchandise retailer headquartered in Cheshunt, Hertfordshire, England, United Kingdom. It is the second-largest retailer in the world measured by profits . and third-largest retailer in the world measured by revenues . It has stores in 14 co
Diageo PhotoDiageo:
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Club: A club is an association of two or more people united by a common interest or goal. A service club, for example, exists for voluntary or charitable activities there are clubs devoted to hobbies and sports, social activities clubs, political and religious clubs, and so forth.
London: London ilndn is the capital city of England and the United Kingdom. With an estimated 8,308,369residents in 2012, London is the most populous region, urban zone and metropolitan area in the United Kingdom.[note 1] Standing on the River Thames, London has been a major settlement for two millennia, it
Festival: A festival or gala is an event ordinarily staged by a local community, which centers on and celebrates some unique aspect of that community and the Festival.
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