10 QUESTIONS WITH... KRIS ROBBENS, MARKETING DIRECTOR GB&I OF THE COCA-COLA COMPANY

To showcase the personalities of the people behind the media and Marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week's 10 Questions are put to Kris Robbens, marketing director for Great Britain and Ireland at the Coca-Cola Company What was your first-ever job? I used to spend a lot of my...

Thedrum.com (Date:01/17/2020 14:18) Read full article >>

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Brand: Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers" Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron
Award: An award is something given to a person or a group of people to recognize their excellence in a certain field a certificate of excellence. Awards are often signified by trophies, titles, certificates, commemorative plaques, medals, badges, pins, or ribbons. An award may carry a monetary prize given
Awards: An award is something given to a person or a group of people to recognize their excellence in a certain field a certificate of excellence. Awards are often signified by trophies, titles, certificates, commemorative plaques, medals, badges, pins, or ribbons. An award may carry a monetary prize given
Marketing: Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is a critical business function for attracting customers.
Society: A society, or a human society, is a group of people involved with each other through persistent relations, or a large social grouping sharing the same geographical or social territory, subject to the same political authority and dominant cultural expectations. Human societies are characterized by pa
Iconic: A cultural icon is an object that represents some aspect of the values, norms or ideals perceived to be inherent in a culture, or section of a culture. Cultural icons vary widely, and may include objects like telephone boxes, aircraft, and buildings, or indeed real or fictional people.