'Stay home': how brands are building on governments' lockdown efforts news
As the world adjusts to its biggest behaviour change in known history, brands are finding they have a crucial role to play in hammering the message home that staying indoors is a matter of life and death. "The government will always be the most important source of trusted advice at a time of crisis and brands have to act in complete support of that advice," contends Neil Henderson, chief exec of St Luke's. "However, brands can use their particul...

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