WHY THIS AGENCY DESIGNER TOOK A 9-MONTH ASSIGNMENT TO REBRAND BATS

You can blame Bruce Wayne. Or Dracula. Or even the Weekly World News's favorite mascot, Bat Boy. Whoever's responsible, one thing is for sure: when asked to name a "brand" in sore need of a refresh, very few would choose myotis septentrionalis, the North American long-eared bat. Yet Kelly Munson of Minneapolis creative agency mono...

Adweek.com (Date:05/19/2017 18:27) Read full article >>

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World: World is a common name for the whole of human civilization, specifically human experience, history, or the human condition in general, worldwide, i.e. anywhere on Earth.
Weekly: A week is a time unit equal to seven days. It is the standard time period used for cycles of work days and rest days in most parts of the world.
North American: North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the west and south by the Pacific
Bruce: The English language name Bruce arrived in Scotland with the Normans, from the place name Brix of the Manche dpartement in Normandy, France, meaning "the willowlands". Initially promulgated via the descendants of King Robert I of Scotland , it has been a Scottish surname since medieval times it is
Minneapolis: Minneapolis , officially the City of Minneapolis, is the county seat of Hennepin County, the largest city in the U.S. state of Minnesota, and the 48th-largest in the United States.
Bruce Wayne PhotoBruce Wayne: Batman is a fictional character, a comic book superhero created by artist Bob Kane and writer Bill Finger. The character first appeared in Detective Comics 27 , and since then has appeared primarily in publications by DC Comics. Originally referred to as "The Bat-Man" and still referred to at times