WHY MODERN PARENTS ARE STILL READING 'WHAT TO EXPECT WHEN YOU'RE EXPECTING'

In 2014, the Brooklyn-based writer and Time magazine columnist Allison Yarrow--pregnant for the first time--decided she'd plunge into the plethora of self-help books that market themselves to young, expectant moms. It proved to be a discouraging exercise. "Much of the literature I encountered either infantilized or cosseted pregnant readers, belittled our assuredly doofy husbands or...

Adweek.com (Date:08/14/2017 02:48) Read full article >>

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