TWO SHORT FILMS FROM ACER HONORED WITH RED DOT AWARD: COMMUNICATION DESIGN 2017

Acer today announced that two of its short films have won the prestigious Red Dot Award: Communication Design 2017. The awarded films include one titled Making Dreams Possible, and another titled The Predator 21 X Design Story - Facing Challenges Head On.


TAIPEI, Taiwan, Aug. 13, 2017 /PRNewswire/ -- Acer today announced that two of its short films have won the prestigious Red Dot Award: Communication Design 2017. The awarded films include one titled Making Dreams Possible, and another titled The Predator 21 X Design Story - Facing Challenges Head On.

"We are thrilled that two of our short films have been recognized by the Red Dot jury for excellence in communication design," said Tiffany Huang, President of Corporate Marketing, Business Planning and Operations at Acer. "To Acer, creativity and design have always been a key component in how we tell our stories, and express what we hold dear and value as a company, whether it is our commitment to corporate social responsibility or how we approach innovation."

Making Dreams Possible

This short film is based on the true stories of three young individuals. While they hail from different backgrounds, they share common aspirations for improving themselves and their communities. With a little bit of help from Acer, their dreams are one step closer to becoming reality. The film's goal is to express Acer's unwavering pledge to its corporate mission of "Breaking barriers between people and technology." Among the many manifestations of this mission is its commitment to bridging the digital divide, and investing in people who can pay it forward and continue to make education and technology increasingly accessible. Watch the short film here.

The Predator 21 X Design Story - Facing Challenges Head On

This video was developed to share the story behind the creation of one of Acer's most outrageous PCs, the Predator 21 X gaming notebook. Instead of video clips and interviews, Acer took a fresh approach and told the design story through animations, which resonate most with the target audience - gamers. The film consists of three sections and presents the device's one-of-a-kind design, innovative curved screen, and powerful 5-fan cooling system. Moreover, the use of geological and meteorological motifs aimed to symbolize the revolutionary nature of the product, namely how it is reshaping the landscape of the PC industry. Watch the short film here.

Red Dot Award: Communication Design

This year, Red Dot received over 8,000 submissions from 50 countries and all projects were assessed individually by an independent and international expert jury in a process spanning several days. The Red Dot Award: Communication Design thus stands more than ever for one of the most renowned evaluation platforms for good design and creativity.

The Red Dot Award: Communication Design assesses whether an independent, high-quality design concept is recognisable, while looking into the quality and aesthetics of the implementation, the chosen medium as well as the production clarity and emotion. The functional and aesthetic aspects of the work, such as originality and recognition value also play a role.

Earlier this year, Red Dot honored seven Acer products with a Red Dot Award: Product Design 2017. They included the Predator 21 X curved screen gaming notebook as well as the Acer Switch 3 2-in-1 notebook, Spin 7 convertible notebook, Chromebook 11 N7, Chromebook Spin 11, TravelMate Spin B1 convertible notebook and H7850 4K projector.

About Acer

Founded in 1976, Acer now is one of the world's top ICT companies and has a presence in over 160 countries. As Acer looks into the future, it is focused on enabling a world where hardware, software and services will fuse with one another to open up new possibilities for consumers and businesses alike. From service-oriented technologies to the Internet of Things to gaming and virtual reality, Acer's 7,000+ employees are dedicated to the research, design, marketing, sale, and support of products and solutions that break barriers between people and technology. Please visit www.acer.com for more information.

Media Contacts

Corp PR/Steven Chung

Tel: +886-2-8691-3202

Email: acer.corp.pr@acer.com

Corp PR/Stella Chou

Tel: +886-2-8691-3204

Email: acer.corp.pr@acer.com

© 2017 Acer Inc. All rights reserved. Acer and the Acer logo are registered trademarks of Acer Inc. Other trademarks, registered trademarks, and/or service marks, indicated or otherwise, are the property of their respective owners. All offers subject to change without notice or obligation and may not be available through all sales channels. Prices listed are manufacturer suggested retail prices and may vary by location. Applicable sales tax extra.

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SOURCE Acer Incorporated

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Award: An award is something given to a person or a group of people to recognize their excellence in a certain field a certificate of excellence. Awards are often signified by trophies, titles, certificates, commemorative plaques, medals, badges, pins, or ribbons. An award may carry a monetary prize given
Design: Design is the creation of a plan or convention for the construction of an object or a system . Design has different connotations in different fields . In some cases the direct construction of an object is also considered to be design.
Challenges: A challenge is a general term referring to things that are imbued with a sense of difficulty and victory.
Communication: Communication is the activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behavior. It is the meaningful exchange of information between two or a group of living creatures. Pragmatics defines communication as any s
Dreams: Dreams are successions of images, ideas, emotions, and sensations that occur involuntarily in the mind during certain stages of sleep. The content and purpose of dreams are not definitively understood, though they have been a topic of scientific speculation and a subject of philosophical and religio
Predator: In ecology, predation describes a biological interaction where a predator feeds on its prey . Predators may or may not kill their prey prior to feeding on them, but the act of predation often results in the death of its prey and the eventual absorption of the prey's tissue through consumption. Othe