SNAPCHAT STILL HAS A SOLID ADVANTAGE OVER ITS COMPETITORS IN ONE KEY AREA

Business Insider/Snapchat Snap published its second quarterly earnings report as a public company on Thursday, missing Wall Street estimates. But amid concerns about its growth prospects, the platform has one big advantage over its competitors say marketers — at least as far as attracting ad dollars is concerned — and that is its Discover section. Discover is Snapchat’s content and Entertainment hub, a dedi...

BusinessInsider (Date:08/14/2017 04:48) Read full article >>

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