P&G'S MARC PRITCHARD: 'WE'RE 50% COMPLETE ON TRANSPARENCY OVERHAUL'

Procter & Gamble's (P&G) top marketer has said that it is "about 40 – 50%" of the way through a massive review of all of its media agency contracts in the quest for greater transparency.   Marc Pritchard's comments at the beginning of the year on the "murky at best, fraudulent at worst" media supply chain rang through the industry and put its agencies on alert as the marketer claimed that he would be looking at all contacts as part of...

Thedrum.com (Date:06/20/2017 23:21) Read full article >>

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