ECONOMIST SUFFERS AD REVENUE DECLINE AS 'VIRUS' CATCHES UP WITH IT

The Economist has suffered an 11% fall in profits as a result of declining ad revenues, something the publication until recently said it had "seemed immune" to. However, to capitalise on uptick in Subscribers, it has increased its marketing budget over the "next few years" in the hopes of stemming further losses.   In its annual report, it revealed that less than 20% sales came from advertising, compared with 23% in 2015 and 40% in 2010. It s...

Thedrum.com (Date:09/17/2017 12:37) Read full article >>

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Chairman: The chairman, also simply known as the chair, is the highest officer of an organized group such as a board committee, or deliberative assembly. The person holding the office is typically elected or appointed by the members of the group. The chairman presides over meetings of the assembled group and
Subscribers: The subscription business model is a business model where a customer must pay a subscription price to have access to the productservice. The model was pioneered by magazines and newspapers, but is now used by many businesses and websites.
Economist: An economist is a professional in the social science discipline of economics. The individual may also study, develop, and apply theories and concepts from economics and write about economic policy. Within this field there are many sub-fields, ranging from the broad philosophical theories to the focu