DAILYMOTION REPOSITIONS, ENTICING ADVERTISERS WITH A 'CLEAN' PLATFORM FOR OLDER AUDIENCES SEEKING PREMIUM VIDEO

Vivendi video platform Dailymotion has today (20 June) unveiled a host of changes to its offering, including a brand repositioning that will see it target an older audience seeking premium content 'clean' of explicit visuals. Dailymotion, which was founded in 2005 and purchased by Vivendi in 2015, will now focus its audience building efforts on the 18-49 age demographic – with a particular focus on those 25 and over – as part of its parent...

Thedrum.com (Date:06/20/2017 23:59) Read full article >>

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Dailymotion PhotoDailymotion: Dailymotion SA is a French video-sharing website on which users can upload, share and view videos. Its headquarters are located in the 17th arrondissement of Paris. As of November 2012, the site was the 31st most visited website in the world with over 116 million unique visitors accessing the site e
- Dailymotion Wikipedia
Vivendi PhotoVivendi: Vivendi SA is a French multinational mass media and telecommunication company headquartered in Paris, France. The company has activities in music, television and film, publishing, telecommunications, the Internet, and video games.
- Vivendi Wikipedia
June: June is the sixth month of the year in the Julian and Gregorian calendars and one of the four months with a length of 30 days. June is the month with the longest daylight hours of the year in the Northern Hemisphere and the shortest daylight hours of the year in the Southern Hemisphere.[citation ne
Music: Music is an art form whose medium is sound and silence. Its common elements are pitch , rhythm , dynamics, and the sonic qualities of timbre and texture. The word derives from Greek .
Vice: Vice is a practice or a behavior or habit generally considered immoral, depraved, or degrading in the associated society. In more minor usage, vice can refer to a fault, a negative character trait, a defect, an infirmity, or a bad or unhealthy habit . Synonyms for vice include fault, depravity, sin,
Lions: The lion is one of the four big cats in the genus Panthera and a member of the family Felidae. With some males exceeding 250kg in weight, it is the second-largest living cat after the tiger. Wild lions currently exist in sub-Saharan Africa and in Asia while other types of lions have disappeared f
Ubisoft: Ubisoft Entertainment S.A. is a French global video game publisher and developer, with headquarters in Montreuil, France. The company originates from Carentoir , has a worldwide presence with 26 studios in 19 countries, and has further subsidiaries in 26 countries. The name "Ubi" comes from the acr
Gameloft PhotoGameloft: Gameloft S.A. is a video game developer and publisher headquartered in Paris, France. The company also has subsidiaries in 28 countries around the world. They primarily create games for mobile phone handsets and tablets equipped with Android, Bada, BlackBerry OS, BlackBerry 10, BREW, iOS, Java, Symb