CASE STUDY: HOW WYNDHAM REWARDS WIN BIG ON LOYALTY BEYOND THE "ELITES"

Hotel brands recognise that apart from price, location, good reviews and recommendations, loyalty programmes are definitely a very important factor in customer booking. However, the hospitality industry these days is also saturated with loyalty programmes that offer confusing reward categories, and in some cases causing the devaluation of points. Many of these programmes also have... Read more »

marketing-interactive.com (Date:08/14/2017 06:16) Read full article >>

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