44% OF MILLENNIALS SEE THEIR PETS AS STARTER CHILDREN, AND THAT'S A BIG OPPORTUNITY FOR BRANDS

Millennials are putting off marriage and starting families later in life, but there's one big milestone they're right on track for: their first pet. To many adults ages 20-36, these furry creatures are much more than cute companions--they're starter children. Check out our full coverage! A recent study from business solutions agency Gale found that...

Adweek.com (Date:08/14/2017 02:48) Read full article >>

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